Let’s face it, working in marketing forces you to make ethical decisions daily. After all, isn’t it the job of marketing to create a need for a product (or service) and get people to buy it? Is it really important whether they actually really need it or not? As long as you get results, does it matter what strategies or tactics you use?
I think it does matter! I believe we need to struggle with what is right/wrong and the gray in between. That is why I have started this blog. I will find examples to discuss (often posts on the topic from others–send them to me) and attempt to facilitate a helpful discussion.
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