Basic thoughts on Ethics in Marketing

Here is a quick overview from Matt Blum’s blog of how to help your organization stay ethical in marketing.  Enjoy the Summer!  Tom Betts

In this culture of Enron, BP, and others, I thought it would nice to take a look at some ethics in marketing.  Wouldn’t be nice if all companies were ethical?

First, always reward sound judgment regarding ethical marketing practices by your employers, make a positive example out of them and make it known that their actions fit in with the culture of your company (or university).

Always lead by example, and make sure your subordinates are aware of your ethical behavior.  The rewards you will garner from this is that all of your employers will live by the “code” you set forth.

Require all of your marketing proposals to spell out and address any possible ethical considerations and certainly give any credit due to the author(s) of the proposal.

Lastly, create an ethics code specifically geared toward the marketing department, on top of the general company code.  This will specifically address any possible ethical situations that could possibly arise when campaigns are done.

Reposted from Matt Blum’s Marketing Blog: http://marketmpb.blogspot.com/2010/07/ethics-in-marketing.html

Advertisement